How the UCS Digital Booster Transformed Tsa Dinaledi’s Brand from the Ground Up
Web Design & UX
Strategy & SEO
Hosting & Maintenance
Custom Development
Overview
The UCS Digital Booster Program was created to help African small businesses overcome digital barriers by providing subsidised, high-impact creative and digital solutions. This case study highlights how Tsa Dinaledi, an accounting firm, partnered with Unitic Creative Studio (UCS) through the Digital Booster Program to build a credible, professional brand and a strong digital presence positioning the business for long-term growth.
Client Background
Tsa Dinaledi is a growing accounting firm offering professional financial services in a highly competitive market. While the firm delivered quality services, its digital presence and brand identity did not reflect its expertise, professionalism, or reliability — all critical factors in the accounting industry.
Before engaging with UCS, Tsa Dinaledi lacked:
A cohesive brand identity
A professional website
Consistent marketing and communication assets
This limited the firm’s ability to attract new clients and build trust online.
Building a Brand From the Ground Up
At Unitic Creative Studio, the UCS Digital Booster Program exists to empower African small businesses with high-impact digital growth solutions not just advice, but real, measurable transformation.
One of the most inspiring success stories from this initiative is Tsa Dinaledi, an accounting firm that partnered with UCS through the Digital Booster to build a strong, professional brand and online presence from the ground up.
The Challenge: Establishing Credibility & Digital Identity
Before joining the UCS Digital Booster, Tsa Dinaledi had been providing accounting services for some time. However, the firm struggled to stand out in a competitive financial services market because it lacked a cohesive and professional brand identity. This made it hard to attract new clients and communicate the firm’s expertise online a critical barrier for growth.
How UCS Digital Booster Helped
Through the Digital Booster Program’s strategic framework combining digital branding, design, and technology UCS partnered directly with Tsa Dinaledi to deliver solutions tailored for measurable business impact:
1. Brand Strategy & Identity
UCS started with a clear brand strategy tailored to position Tsa Dinaledi as trustworthy, precise, and professional values key to an accounting firm’s credibility. This strategy guided the development of a complete visual identity that aligned with the firm’s goals.
2. Logo & Brand Assets
A cohesive logo, refined colour palette, typography, and brand guide were developed so that every communication from business cards to digital content reinforced a consistent professional image.
3. Website & Digital Presence
A modern, responsive site was built to showcase the firm’s services, highlight expertise, and create trust with potential clients. The new site was optimized for user experience across devices helping the business reach more customers online.
4. Practical Marketing Tools
UCS also produced essential assets such as email signatures, social media templates, and branded documents so that the firm could maintain a polished presence without ongoing design support.
Outcome & Growth
Thanks to the UCS Digital Booster, Tsa Dinaledi successfully transformed from a business with limited brand visibility into one with a strong, professional identity ready for long-term growth:
Tsa Dinaledi still expresses genuine disbelief at what was achieved for just R2,500. With access to an R18,500 Digital Booster voucher, the business was able to develop a complete professional brand and digital presence, an outcome the founder describes as one of the best investments he has ever made for the business. This project highlights the true impact of the UCS Digital Booster Program. Beyond delivering creative assets, the program focuses on enabling real, long-term business transformation. By offering up to 85% subsidised creative and digital services, UCS removes the financial barriers that often prevent small businesses from accessing professional branding, websites, and digital infrastructure. Tsa Dinaledi’s journey demonstrates that when small businesses are equipped with the right digital tools, strategic guidance, and support, they can confidently compete in today’s digital economy. This success story is a clear example of how Unitic Creative Studio, through the UCS Digital Booster Program, partners with businesses to drive meaningful, growth-focused results. If your business is ready to elevate its brand, strengthen its digital presence, and unlock new growth opportunities, the UCS Digital Booster Program was created with you in mind.
See how UCS Digital Booster program can help shape your business.